Launch of The Fuschia Tree

Exceptional Art, Exceptional Prices: 'MINT GREEN' fresh The Fuschia Tree Opens Its Portal with a global art show

New Delhi: The Fuschia Tree, a state-of-the-art web gallery announces its entry into the art world by creating a unique mélange of stylishly conceptualised artistic variety in its very first art and décor show titled Mint Green from September 24, 2008 to October 8, 2008 at The Attic, 36, Regal Building, Connaught Place, New Delhi. The show can be viewed simultaneously on www.thefuschiatree.com

Says Chanda Chaudhary Barrai, Director, The Fuschia Tree: "International trends suggest that Mint Green is the next colour of the season and, therefore, we bring a heady blend of classical, contemporary and cutting edge art and décor elements with international sensibility. By combining the diversity and integrity of art and design, we aim to bring forth enormous creative energy which is unique and irreplaceable in nature. This exhibition fuses the old and the new and crosses over to a new dimension where Indian and international art from Russia, Peru, Botswana, Africa, Pakistan and Thailand, a few to name, will be showcased in a single space."

Since Mint Green is the hottest colour of décor worldwide, the forthcoming exhibition showcases selected 40 artworks from across the globe…all in varying hues of the colour 'green'. And the best part is one can exchange the artwork with another as the season or style changes, with a 100 % authenticity and resale assurance guarantee!

What also sets this show apart is that The Fuschia Tree showcases most of the international art in Giclee (or digital) Prints which are authentic, affordable, and exchangeable. Jose De La Barra's Relax (Peru), Andre Raputo's Creek (Kazakhstan), Illyas Phaizulline's Outcast (Russia), Dane Willers' Elephant Bull (Botswana), Anthony Okello's Anonymous Couple (Kenya) and Irena Shklover's Harlequin and His Mask (Canada) are few examples to be noted.

Giclee (pronounced as Jhee-Clay) is the result of advancement in imaging technology to facilitate the art print-on-demand revolution. The term is derived from a French term that means 'to squirt'. The printer squirts the ink out onto the canvas, giving it added texture and depth that was missing from previous forms of printing. Many museums have used this technology to make the works of classical masters more accessible and cheaper. Giclees have proved their mettle by providing high-quality prints to art lovers who want to have their favorite art hanging on their walls, without blowing their budget.

The Fuschia Tree has taken great precautions to ensure that an artist's oeuvre remains authentic and he retains exclusive rights to his own work, being one of the few galleries to invest in Lock Lizard, a state-of-the-art anti-piracy software. An artist can upload high-resolution images and nobody can make prints out of them unless authorized by the gallery. The gallery also has web tools to ensure that not more than a thumbnail size of an image can be saved by any website visitor, onto their computers.

A brainchild of Chanda Chaudhary Barrai, The Fuschia Tree is a curated online gallery that has channeled the power of the internet to create a dynamic online space for emerging artists, design professionals, art lovers, and art collectors to come together harmoniously. All an artist needs to do is to simply upload their images on www.thefuschiatree.com and make himself instantly accessible to people the world over. TFT empowers artists by providing them with a profile page and a personalized URL that they can use on their business cards.

The Fuschia Tree, an art and art-in-utility gallery, like most of the galleries, earns 33% commission on all signed artworks. It has collaborated with high-end giclee printers in Hong Kong & China to develop fine art prints and will also produce its own lines of merchandise (cushions, stationary, handbags, T-shirts) designed by a panel of designers and artists.

TFT promises to be a one-stop-solution for artists, art collectors, design professionals or art enthusiasts. While emerging artists can showcase and sell their works (the price range is affordable between Rs 3,500- Rs 50,000), art collectors can browse the works of these artists and buy authentic art with a resale assurance. TFT is also a friendly platform for décor houses and corporate buyers. If you are an architect, interior designer, or a decorator, TFT enables you with a virtual tool kit, which will help you make your job a little easier. This tool kit comes with the Art Organizer, a "folder" called My Wishlist that enables you to select, store, and manage the artwork you like in two easy steps. When you find an image on our website that you like, you can save it to your Wishlist and continue searching. Your Wishlist keeps you organize without having to jot down the image number. You can browse, choose, and purchase amongst the most eclectic of world art from the comfort of your office and you can use My Wishlist so that your entire team can make the decision together. Not only this, art lovers can explore the gallery, communicate with the artists, browse The Fuschia Tree store for many art - in - utility product extensions, enjoy creating their own 'art' and read about latest art and decor trends from the art resource directory

Says Chanda Chaudhary Barrai, Director, The Fuschia Tree: "Over a hundred registrations have already been received from all over the world including Europe, U.K. U.S, South America, Africa, Far East, and of course, the Indian subcontinent. The response has been amazing and we already have a varied collection. The gallery has increased options for people who want to purchase exceptional works of art at a reasonable price."

With the website in place and registrations pouring in, a group of curators is on board to screen works submitted by the artists and scout for talent and traditional artifacts from across the world. Though the prices of the works will be kept minimal, an additional low down will be made possible through associate services, including print on demand where copies will be produced on canvas and paper and reproduction of artworks on knick knacks like handbags, notebooks and T-shirts. "For the artists this will be an additional income and collectors can count on these to make a reasonable purchase," says Barrai, who will also unveil art notebooks during the Mint Green Show.

Therefore, The Fuschia Tree promises to bring global art that will transform your home and office space, all at the click of a mouse!