Berina Cosmetics announces its Privileged SalonClub Membership Card to Professional Beauty Organizations and Experts across India

New Delhi: Berina Cosmetics, a leading name in the comprehensive range of products that provide a total hair care solution from its caring to styling to fashion, announces its privileged SalonClub membership card, open for professional beauty organizations and experts across India.

Says Ajay Jalan, M.D, Berina Cosmetics, “Berina has already created its market in numerous countries successfully. It gives me immense pleasure to say that today our name shines among the top five hair care brands in the world with 60 years of Global experience. We provide our customers with premium quality products that are available at an affordable price. We are glad to announce our invitation for professional beauty organizations and experts who can avail this don’t miss opportunity of becoming our privileged SalonClub member under Buy More-Get More scheme and facilities.”

Berina has effectively marked its presence in Thailand, Malaysia, Indonesia, Kuwait, Dubai, Nepal, Srilanka, Bangladesh, Myanmar, India, Pakistan, South Africa, Bahrain, Singapore and other Asian and Middle East countries. It is not only a top-notch name in hair color but is also a brilliant brand in professional hair products viz. hair straightener cream, extra straight cream, rebonding cream, bleaching powder, highlighter, peroxide cream, hair spa, heat protector, hair solution, hair coat, shiny wax, almond milk, shine up spray, hair setting, shampoo, conditioner and leave on conditioner to name a few.

The procedure to become a member of the Salonclub is hassle-free. On purchase of products worth Rs. 2000/-, the Berina will offer a SalonClub membership card and a welcome gift. The organization or an individual professional has to make product purchases of Rs. 15,000/- plus within 5 months in order to become eligible and enroll for Privilege Card to avail more and more schemes and facilities. What’s more! The Card holder will get a chance to participate in Diwali Lucky Draw. Berina SalonClub membership card is valid at all authorized Berina dealer stores in India.

Buy More-Get More and become a Privilege Card Member of Berina SalonClub!

For more details dial: + 91-11-43306825/26 (East-North INDIA) and + 91-22-65201539, 40165390 (West-South INDIA) 

Dialogue: Indian entertainment Industry on a high

New Delhi: Indian entertainment Industry is booming like never before. People are now seeing it as a viable career option and professionals have a better understanding of it. Here is an exclusive dialogue with Indian entrepreneur, poet & artistic director Shubhra Bhardwaj. Founder, Managing Director of Ferriswheel Entertainment Pvt. Ltd., Shubhra is a pioneer in the field of Indian folk arts and has two decades of experience in the field of sports, performing arts & entertainment. She has to her credit executed some of the large scale events in India like - XIX Common Wealth Games, South Asian Winter Games, Doha Asian Games, National Games and Ticket to Bollywood to name a few. Shubhra has been successfully conducting cultural exchange programs to various countries for over 2 decades now. The cherry on the top is that her firm is conducting a cultural exchange program in India with NASA.

1.     What's in store for the entertainment industry in 2014? 

Ans: The future of the Indian entertainment in the country is very bright. We have a massive cost effective skilled work force that is the backbone of the entertainment industry. There is maturity in the audience’s choice in terms of spending their money and free time. That shift is visible in the success of EDMs, the public outreach festivals, comedy stores, large-scale live public events. The event industry also offers specialised career options like MICE, corporate, sports, talent management, production, creative, operations, sports events, wedding planners to name a few. So even within the industry there are innumerable options to choose from offering huge scope of growth. There is also a whole dynamic shift in the perception of the performing arts industry and for us to be a part of this shift is very exciting.

2.    What is the impact of the upcoming budget on the entertainment industry?

Ans: The entertainment industry in India is getting extremely growth oriented. The market is maturing and new and old players in this sector are constantly trying to design new revenue models. We were hoping that the Budget 2014 would make provisions to incentivise this growth but it has hardly touched the entertainment industry. Entertainment in MICE events has got tremendous potential not only to showcase international events to our people but also at the same time, inform and enlighten the world about India and its offerings. There is immense scope of growth in this sector by offering incentives.

3. Throw some light on the ever-changing dynamics of the entertainment industry and how IPs are going to be the next big thing in the entertainment industry.

Ans: There are new revenue models emerging and more job opportunities being created. The future of the industry is in its IP’s. Companies are trying to find new avenues for increased revenue and talent presentation. There is a tremendous amount of growth in niche festivals & unusual entertainment offerings in the market. Every company aims to own a successful IP today. While Wizcraft created IIFA, Sunburn is Percept’s property. Ferriswheel owns a number of IPs as well like Worldfest and Ticket to Bollywood.

4.     Provide some inputs and insights on event management as a career option.

Ans: It is one of those fields that give you ample opportunities for unleashing your creative potential. Event management involves visualisation, creativity, meticulous planning and venue management. This industry has gained momentum in the last few years due to the change in marketing and advertising plans. Even the increase in demand of professional socialising has acted as a boost for this field. Most events today are organised by an event management company, with experts taking care of every little detail — right from the colour scheme at the venue to the food and drinks to the amusements and contests lined up for guests. It is almost like making a wish and having it granted by an event manager.

There is no particular academic qualification that is required for working in the field of event management. A lot of specialized institutes like EMDI & NIEM Mumbai prepare you well for a career in the field of event management. Even well known mass communication schools like XIC (Mumbai), IIMC (Delhi), SIMC (Pune), Mudra Institute of Communication, (Ahmedabad) help you develop your skills for this industry.

Milan & London qualified designer duo to launch creative Indo-western label: Saipri

New Delhi, July 17, 2014: The world recognizes and loves a woman who dresses well- the one who stands out of the crowd. It’s not necessary for her to dress in expensive costumes but she should be the one who dresses well and looks neat. If you are the one who care about the way you look, out is a new fashion label waiting for you: Saipri.

Most designers play out their fantasies in their collections but qualified and dynamic designer duo Sayesha and Princy have purely focused on what today’s women want. In haute couture such single-minded focus requires guts and conviction. Both designers have travelled extensively, exposed and qualified in London and Milan to give a blend of sophistication, exclusivity and rich comfortable designs for the women of substance.

“We are very proud to bring you our unique fashion concept combining the ethnic flavors of Indian monarchy with the trends and changing styles of the western barons”, duo designer reveals.

Further they quip, “The collection of gowns, evening wears are ornate and very modern, with captivating works in elegant colors. The collection will be launched on August 9, 2014 in an exhilarating event in Delhi that will be attended by Bollywood celebrities, leading socialites and of course media.”

The designer duo Sayesha and Princy believe that style and fashion must enhance the personality of the wearer. They state that: “It’s the wearer who makes the clothes and not the other way round. It is the clothes that must fit the wearer’s personality.”