Berina Cosmetics announces its Privileged SalonClub Membership Card to Professional Beauty Organizations and Experts across India

New Delhi: Berina Cosmetics, a leading name in the comprehensive range of products that provide a total hair care solution from its caring to styling to fashion, announces its privileged SalonClub membership card, open for professional beauty organizations and experts across India.

Says Ajay Jalan, M.D, Berina Cosmetics, “Berina has already created its market in numerous countries successfully. It gives me immense pleasure to say that today our name shines among the top five hair care brands in the world with 60 years of Global experience. We provide our customers with premium quality products that are available at an affordable price. We are glad to announce our invitation for professional beauty organizations and experts who can avail this don’t miss opportunity of becoming our privileged SalonClub member under Buy More-Get More scheme and facilities.”

Berina has effectively marked its presence in Thailand, Malaysia, Indonesia, Kuwait, Dubai, Nepal, Srilanka, Bangladesh, Myanmar, India, Pakistan, South Africa, Bahrain, Singapore and other Asian and Middle East countries. It is not only a top-notch name in hair color but is also a brilliant brand in professional hair products viz. hair straightener cream, extra straight cream, rebonding cream, bleaching powder, highlighter, peroxide cream, hair spa, heat protector, hair solution, hair coat, shiny wax, almond milk, shine up spray, hair setting, shampoo, conditioner and leave on conditioner to name a few.

The procedure to become a member of the Salonclub is hassle-free. On purchase of products worth Rs. 2000/-, the Berina will offer a SalonClub membership card and a welcome gift. The organization or an individual professional has to make product purchases of Rs. 15,000/- plus within 5 months in order to become eligible and enroll for Privilege Card to avail more and more schemes and facilities. What’s more! The Card holder will get a chance to participate in Diwali Lucky Draw. Berina SalonClub membership card is valid at all authorized Berina dealer stores in India.

Buy More-Get More and become a Privilege Card Member of Berina SalonClub!

For more details dial: + 91-11-43306825/26 (East-North INDIA) and + 91-22-65201539, 40165390 (West-South INDIA) 

Dialogue: Indian entertainment Industry on a high

New Delhi: Indian entertainment Industry is booming like never before. People are now seeing it as a viable career option and professionals have a better understanding of it. Here is an exclusive dialogue with Indian entrepreneur, poet & artistic director Shubhra Bhardwaj. Founder, Managing Director of Ferriswheel Entertainment Pvt. Ltd., Shubhra is a pioneer in the field of Indian folk arts and has two decades of experience in the field of sports, performing arts & entertainment. She has to her credit executed some of the large scale events in India like - XIX Common Wealth Games, South Asian Winter Games, Doha Asian Games, National Games and Ticket to Bollywood to name a few. Shubhra has been successfully conducting cultural exchange programs to various countries for over 2 decades now. The cherry on the top is that her firm is conducting a cultural exchange program in India with NASA.

1.     What's in store for the entertainment industry in 2014? 

Ans: The future of the Indian entertainment in the country is very bright. We have a massive cost effective skilled work force that is the backbone of the entertainment industry. There is maturity in the audience’s choice in terms of spending their money and free time. That shift is visible in the success of EDMs, the public outreach festivals, comedy stores, large-scale live public events. The event industry also offers specialised career options like MICE, corporate, sports, talent management, production, creative, operations, sports events, wedding planners to name a few. So even within the industry there are innumerable options to choose from offering huge scope of growth. There is also a whole dynamic shift in the perception of the performing arts industry and for us to be a part of this shift is very exciting.

2.    What is the impact of the upcoming budget on the entertainment industry?

Ans: The entertainment industry in India is getting extremely growth oriented. The market is maturing and new and old players in this sector are constantly trying to design new revenue models. We were hoping that the Budget 2014 would make provisions to incentivise this growth but it has hardly touched the entertainment industry. Entertainment in MICE events has got tremendous potential not only to showcase international events to our people but also at the same time, inform and enlighten the world about India and its offerings. There is immense scope of growth in this sector by offering incentives.

3. Throw some light on the ever-changing dynamics of the entertainment industry and how IPs are going to be the next big thing in the entertainment industry.

Ans: There are new revenue models emerging and more job opportunities being created. The future of the industry is in its IP’s. Companies are trying to find new avenues for increased revenue and talent presentation. There is a tremendous amount of growth in niche festivals & unusual entertainment offerings in the market. Every company aims to own a successful IP today. While Wizcraft created IIFA, Sunburn is Percept’s property. Ferriswheel owns a number of IPs as well like Worldfest and Ticket to Bollywood.

4.     Provide some inputs and insights on event management as a career option.

Ans: It is one of those fields that give you ample opportunities for unleashing your creative potential. Event management involves visualisation, creativity, meticulous planning and venue management. This industry has gained momentum in the last few years due to the change in marketing and advertising plans. Even the increase in demand of professional socialising has acted as a boost for this field. Most events today are organised by an event management company, with experts taking care of every little detail — right from the colour scheme at the venue to the food and drinks to the amusements and contests lined up for guests. It is almost like making a wish and having it granted by an event manager.

There is no particular academic qualification that is required for working in the field of event management. A lot of specialized institutes like EMDI & NIEM Mumbai prepare you well for a career in the field of event management. Even well known mass communication schools like XIC (Mumbai), IIMC (Delhi), SIMC (Pune), Mudra Institute of Communication, (Ahmedabad) help you develop your skills for this industry.

Milan & London qualified designer duo to launch creative Indo-western label: Saipri

New Delhi, July 17, 2014: The world recognizes and loves a woman who dresses well- the one who stands out of the crowd. It’s not necessary for her to dress in expensive costumes but she should be the one who dresses well and looks neat. If you are the one who care about the way you look, out is a new fashion label waiting for you: Saipri.

Most designers play out their fantasies in their collections but qualified and dynamic designer duo Sayesha and Princy have purely focused on what today’s women want. In haute couture such single-minded focus requires guts and conviction. Both designers have travelled extensively, exposed and qualified in London and Milan to give a blend of sophistication, exclusivity and rich comfortable designs for the women of substance.

“We are very proud to bring you our unique fashion concept combining the ethnic flavors of Indian monarchy with the trends and changing styles of the western barons”, duo designer reveals.

Further they quip, “The collection of gowns, evening wears are ornate and very modern, with captivating works in elegant colors. The collection will be launched on August 9, 2014 in an exhilarating event in Delhi that will be attended by Bollywood celebrities, leading socialites and of course media.”

The designer duo Sayesha and Princy believe that style and fashion must enhance the personality of the wearer. They state that: “It’s the wearer who makes the clothes and not the other way round. It is the clothes that must fit the wearer’s personality.”

A Kaleidoscope of Indian Art

New Delhi: A platform for upcoming artists and an opportunity to view works of masters, Kaleidoscope is a not-to miss art exhibition being hosted by Chawla Art Gallery. On till June 20, the show is a statement of the evolving taste in Indian Art. The works of artists are strong representative of the world of Indian art. It is an opportunity to view paintings, sculptures & photography all under one roof. There is a mix of figurative & abstract art works with a surrealistic feel, and the other’s inspired by tribal & folk art.

Modern & contemporary art, carefully selected for the display, expresses the depth of feeling of the artist as an individual in the modern world.  This gives the myriad of styles being presented at this exhibition. The viewer is free to choose the instrument he or she wishes to concentrate on and savour, for it is colours, forms and textures that make up this harmony. 

Participating artists: Asit Kumar Patnaik, Bharat Bhushan Singh, Farhad Hussain, KS Radhakrishnan, Ramesh Gorjala, Satish Gujral, Shipra Bhattacharya, Surya Prakash, Thota Vaikuntam, amongst others.

Foreign artist captures spirituality of Indian culture

New Delhi: New York based artist, Maxine Henryson, finds true solace in Indian deity. This splendid harmony is aptly reflected in a photography exhibition being hosted by at A.I.R. Gallery,Brooklyn, New York. The exhibition titled Maxine Henryson: from Ujjayi’s Journey, will be on view till June 22, 2014.

Ujjayi means “victorious breath” in Sanskrit. Henryson photographed Ujjayi’s Journey during five trips to India between 1996 and 2008. The spiritual aspect of Indian culture was of particular interest to her, especially the Mahadevi (Great Goddess), who can manifest herself in multiple forms, and Darsan, the process of worship whereby the devotee views the deity and the deity views the devotee. In Ujjayi’s Journey the artist explores religious coexistence, rituals, the female worlds, and nature. She tells the story of her search for the divine-as-feminine within India’s contemporary culture, linking the present to the past.

In her exhibition at A.I.R. Gallery, Henryson expands the scope of her work, including new large-scale photographs printed on inkjet paper in archival inks; they are objects of remarkable color, physicality, and intensity.  Earlier works have been integrated into the project, and new juxtapositions create new meaning. Playing with composition, color, scale, and height, Henryson has created an installation that evokes the “experiential memory” of place. The works are arranged in an elliptical sequence to form a cohesive visual poem.

Henryson often uses blur in her work, giving her subjects a strong symbolic power. The result is reminiscent of the sometimes nostalgic and blurry paintings of Gerhard Richter.

Landscapes, interiors, street scenery, still life, even static architecture is lent a sense of motion. Space and time are extended, compositional elements and figures blur until they appear to form a new reality. Despite the ever-changing themes of mood, light and culture, Maxine Henryson’s work is highly coherent and conceptual. Her color photographs impress with their enormous variety of nuance as well as a calm contemplative expressiveness.

A must-collect gift set for fans of Harry Potter

                                         

New Delhi: Harry Potter is a milestone in every child's reading life. All credit goes to J.K. Rowling for irresistible storytelling magic that pulls readers into an unforgettable adventure. Bloomsbury India has come out with a collectable boxed set of Harry Potter series titled Harry Potter: The Magical Adventure Begins. It is a compilation of first three Harry Potter adventures in one brilliant gift set. The set is an ideal introduction for new readers and a perfect gift for fans and collectors.

Every great story has a great beginning, and this is where Harry Potter's extraordinary, magical adventure starts. Harry Potter: The Magical Adventure Begins is a brilliant introduction to the world of Harry Potter and contains special collectable editions of 'Harry Potter and the Philosopher's Stone', 'Harry Potter and the Chamber of Secrets' and 'Harry Potter and the Prisoner of Azkaban'.

For more information, visit www.bloomsbury.com

Ketchup & Curry - A Cultural Handbook for Indians Going to America

New Delhi: Picture yourself leaving behind everything and everyone you have ever known in your whole life - your family, friends, school, job, favorite coffee shop, and language. And now imagine having a new set of friends, new school and new job in a different country where you may or may not know anyone. What would you do? Where do you find all the information you need?

Currently, Indians rely on family, friends and the internet to understand how things work in America. This process is laborious and ineffective. A resident from Chennai, Vivek Sreedhar uses his firsthand experiences to weave an engaging tale that entertains and guides those ready to embark on a new journey in America. This book serves as a handbook for any Indian to understand who they are and where they belong in a new country.

In his debut novel Ketchup & Curry: Your Guide to Life and Success in America, Sreedhar presents an entertaining and informative story of struggle and transformation that will resonate with immigrants from all walks of life - those who are just now beginning their new lives in America, as well as those who have already accomplished their American dream.

Vivek Sreedhar was born in Chennai, India and went to America to pursue a degree in engineering. Over a course of time, he has worked and lived with people from various cultures and backgrounds in the US, while overcoming all the differences and hurdles of migrating to a new country. He is now a successful professional with a master's degree in electrical engineering and business administration and has worked for Fortune 500 companies in multiple industries. He currently resides in the US with his Indian-American wife.

He hopes to use his own experiences of emigrating and interacting with many different cultures and backgrounds to help others find their own niche and place of comfort in the American socio-cultural scene.

America is a melting pot of cultures, where diversity thrives and amidst all the cultural differences lies your unique identity. Let this book serve as a guide for you to be better prepared as you make your transition into a new country.

Ketchup & Curry: Your Guide to Life and Success in America has been published by Notion Press, a self-publishing platform and is available for purchase through Flipkart, Amazon and other online retail outlets. You can also connect with the author on his website www.ketchupandcurry.com. The price of the book is Rs. 300